KILOWATT STUDIO — 3-POINT AUDIT CHECKLIST (38 ITEMS) Last updated: 2026-05-22 · kilowattstudio.io/resources The same checklist Kilowatt runs against every storefront on day one of an engagement. Walk through it on your own store. Mark each item OK / LEAK / UNSURE. Anything in LEAK is worth a written follow-up. ------------------------------------------------------------ SECTION 1 — SITE (the storefront itself) ------------------------------------------------------------ 01. PDP loads under 1.6s on simulated 4G (use WebPageTest, not Chrome local). 02. Hero gallery is a single image or short looping video, not a carousel that requires interaction. 03. Product, price, offer, and one trust signal are visible above the fold on a 390x844 viewport. 04. First-buy offer is inside the buy box, not below it. 05. Variant selector shows an active state in under 100 ms with no layout shift. 06. Two short user quotes (under 14 words each) sit inside the buy box, anchored to verified review counts. 07. Cart drawer opens in under 200 ms. 08. Cart drawer has at most one contextual upsell, and the checkout button is above it. 09. PDP body copy is written for the post-ad reader, not for SEO. Long-tail SEO copy is in a collapsed section. 10. Lighthouse Performance, Accessibility, Best Practices, SEO each above 90. 11. Largest Contentful Paint under 2.5s on mobile. 12. Cumulative Layout Shift below 0.10. 13. Any third-party review widget is deferred or replaced with native metafields. 14. No layout shift caused by font load. Hero font is preloaded with font-display: swap. 15. Storefront is reachable on root domain and one canonical URL. 16. robots.txt allows GPTBot, Google-Extended, PerplexityBot, ClaudeBot. 17. sitemap.xml lists every public page with lastmod. 18. JSON-LD Organization, ProfessionalService, Product, BreadcrumbList, Review, FAQPage where appropriate. ------------------------------------------------------------ SECTION 2 — OFFER (what you ask for, and when) ------------------------------------------------------------ 19. The first ask is visible without scrolling. Cost or commitment is clear. 20. The brand answers "why now" in one sentence above the fold (drop window, audit slot, inventory, season). 21. There is a first-time buyer incentive that does not require an email gate. 22. Free shipping threshold is visible in the cart drawer and the buy box. 23. Bundles or kits are presented as a single visual choice, not as five add-ons. 24. Price is anchored. If you are premium, the comparison is visible. If you are value, the savings is visible. 25. The 60-second post-purchase moment carries a referral or repeat-buy hook. ------------------------------------------------------------ SECTION 3 — MOTION (how you bring the user in) ------------------------------------------------------------ 26. The TikTok / Instagram bio link points to a clean root URL with no redirect chain. 27. UTM parameters are normalized and stripped before they bloat the URL. 28. The first frame after tap matches the visual language of the ad creative (color, model, product, language). 29. The headline above the fold uses the closing line of the ad argument. 30. Promo strip is a static, hand-built component, not a third-party script. 31. The PDP gallery loads progressively, with the first image painted first. 32. CDN is pre-warmed (Cloudflare Always Online or equivalent). 33. Tracking pixels fire after first interaction, not on first paint. 34. There is at least one branded UGC reel above the buy box, autoplayed muted with no controls. 35. Email capture is post-PDP-scroll, not pre-PDP-scroll. 36. There is a written 60-day re-engagement plan for the user who left without buying. 37. Heatmap or session replay is running on a sample of mobile sessions. 38. There is a single owner of conversion inside the company (named person, not a team). ------------------------------------------------------------ SCORING ------------------------------------------------------------ 0 to 10 LEAKS: Sharp store. A Spark engagement is the right scope. 11 to 20 LEAKS: Average store. A Current engagement returns 3x or more. 21 or more LEAKS: Heavy lift. A Current or Grid engagement is the right call. Audit first, plan the rebuild second. ------------------------------------------------------------ NEXT STEP ------------------------------------------------------------ The free 3-point audit runs this checklist live on your store and returns a written report in one business day. No call required. audits@kilowattstudio.io https://kilowattstudio.io/audit